Software used:
Software used:
Branding & Identity:
Branding & Identity:
Staysafecation:
This brief was self-initiated, working to discourage international travel coming-out of the Coronavirus pandemic by highlighting what the UK has to offer through a "staycation" - a local vacation. But, as this publication would be set for coming-out of the pandemic, a play on words has allowed me to give it the name "Staysafecation".
The hypothetical client for this project were Visit Britain, with a target audience of families who would often go on abroad holidays and visit beaches, take part in adventure activities, etc. The Staysafecation booklet highlights hidden gems, areas of natural beauty and fun activities for both kids and adults in each county of England, Scotland, Wales and Northern Ireland.
Shown are some pages of initial research identifying different ways that a landscape can be visualised, focusing on topographical map lines. I then thought about how these lines could be brought into my design, through both typography and imagery.
After sketching out some thumbnail layouts ands ideas for imagery, I was able to incorporate the contour lines into the design. The interesting, random style of the contour lines conveys the idea of energy and playfulness, showing the staycations as exciting and fun.
As the publication was titled "Staycation", I also wanted to be able to combine the aspects of fun and adventure with being able to keep safe. From this, I decided to create juxtaposed imagery that shows both aspects within two different images, aligned together into one image. I combined this idea with the use of the contour lines, which allowed me to give these juxtaposed images a clean divide.
The example shown on this page was an initial experiment of combining the idea of a holiday with keeping safe, lining-up the image of a beach with a face mask. The contour lines were illustrated over the image in Adobe Photoshop and then combined with the typography, tying-in the type with the rest of the image.
This contour-line style was also applied to the rest of the publication, across the spreads of each county. Each county then had an interesting fact about it on the next spread, utilising typography on the white background from contour-line area to show the image underneath, visualising the idea of a "hidden gem". Below are some example spreads.
The imagery and type were designed using Adobe Photoshop, and then collated into flat spreads. I also added a QR code to each spread that highlights a county, which would then direct the reader to the "Visit Britain" website for more information on a specific place.
These flat spreads were then brought into Adobe InDesign where I set the body-copy for each page, using a serif typeface to create a balanced feel against the large, sans-serif typeface for the page headings. Serif typefaces are also easier to read in a large body of text, as the serifs help the reader's eye to flow through the text.
This was a fun project to undertake, as I have a strong interest in location and travel, and this allowed me to look deeper into what the UK can offer, as well as allowing me to work with editing and designing around photographs which I also enjoy.
