Software used:
Software used:
Branding & Identity:
Branding & Identity:
This brief was set by giffgaff as part of the D&AD Newblood Awards in 2020. Giffgaff were wanting a visual identity design for their recycling scheme - a scheme where giffgaff customers can trade-in their old mobile phones in exchange for cash, all in aid of reducing electronic waste.
My approach to this brief was to create a display typeface to use across each of my outcomes. I wanted this typeface to look interesting to work to entice customers (and new customers) into noticing and taking-part in the scheme, as well as reflecting the scheme itself. To do this, I utilised giffgaff's digital noise asset and 'recycled' shapes and lines from this to create letterforms, linking these shapes to how the components of a mobile phone may look.
I also created a quick animation to represent this typeface, giving it more of a digital/glitched effect (see above).
The typeface was then further used to create an animation to be used as a TV advertisement to promote the recycling scheme, an instagram story and some other promotional material; for this I designed an image to be used as a poster and a social media post.
Within the TV-advert, giffgaff wanted to highlight the ease of this scheme to their audience, and so I utilised the three steps within the scheme: 1. recycle your old phone, 2. get some cash in your pocket, 3. cha-ching. These 3 steps were also the basis of the instagram story animation. Both of these outcomes saw the typeface combined with monochrome photography, animated in a stop-motion style, to remain consistent with giffgaff's existing motion ads.
Below are mockups for the two other promotional pieces; a poster and a social media post. These also utilise the typeface alongside some monochrome photography.
