Software used:
Software used:
Branding & Identity:
Branding & Identity:
Quietude Typeface:
For this project, I designed a display typeface in reflection of author and Civil Rights activist Maya Angelou. The task was to design a typeface that visualised a prominent aspect of Angelou; either something of her personality or the work she's done.
After looking into Angelou's life, I learnt that as a child she opted to become mute for a number of years. In this period, she would have had to communicate with her hands; writing, gesturing, etc. This is where the fingerprint texture came in. In addition to this, Angelou also played a part in the Civil Rights Movement in the 1950s, and so the fingerprint texture could be seen as a more personal thing, representing the idea of identity.
Shown are images from the planning and sketching stages of the typeface. I began by tracing the typeface Arial to find the basic shapes of the letters, then used tracing paper to illustrate the lines of the letterforms with a fine-liner pen. After this came several tweaked versions, before finalising the typeface with Fontself in Adobe Illustrator.
To develop this project and apply it to an outcome, I used the Dr. Maya Angelou Foundation. I designed a new logo for the foundation, giving it a more clean and professional look with the lightweight, sans-serif type combined with the subtle use of my fingerprint typeface with the letter 'o' in the name. And for the website, also keeping a clean look, I simply applied an enlarged letter to an image as a texture for a background. The foundation is a humanitarian one, working to provide in-need children with better education, and so I felt that the large letter texture helped link the visual to the idea of identity.
